The way businesses are promoted has changed in many ways since the Internet has become such an important marketing tool. However, it isn’t a substitute for displaying signs or banners at brick and mortar shops or at special events. There are many ways that you can benefit from displaying banners to promote your company, including those listed below.
Instead of spending money on advertisements seen by the general public, displaying banners at your store or at a trade show can target customers who are interested in your products or services. By targeting interested customers, your resources are used more effectively than advertising to a wider audience who may have no interest in your services or products. Printed banners can be used to reach those customers within your immediate area whom you need to reach.
Variety of Options
Printed banners now come in a wide variety of sizes, shapes, and colour options so you can grab the attention of those who pass by your shop or attend community events. Along with text, banners can also display graphics and photographic images, so you have several options for getting your message across to potential customers. An eye-catching vinyl advertising banner seen several times a day by people going past it will be remembered when they want your products or services.
Compared to print ads in newspapers or magazines, television, or radio advertisements, printed banner ads are very cost-effective. Signs of different sizes and shapes can be purchased at far less cost than buying airtime or print ads in major publications. Small business owners can help design their own banners at a far lower cost than most other forms of advertising and get their banners printed quickly.
Most print shops can turn around an order for a banner in as little as a day or two at the most. Other advertising forms take time to plan, produce, and then air or appear in print, which requires pre-planning to be ready in time for community events or sales at your store. Also, if the sale or event is an annual occurrence, you can store the banner and use it the next time to advertise the event.
Instead of hearing a loud radio ad or a disruptive one on television, displaying a banner is an effective form of passive advertising. People may see it every day as they go to and from work without really thinking about it, but if they need your service or product, they will be more likely to remember the banner. In addition, a colourful sign advertising a special sale will draw attention from those passing by the sign when it is newly displayed.
If you need an effective and inexpensive way to promote your business locally, displaying a banner ad can do so more cheaply than purchasing airtime on the radio or television. It can target the customers you need it to and it is an efficient form of passive advertising that can help generate traffic to your store.