If you’re a novice in the e-commerce world, there’s a lot to learn in order for you to take your business to the next level. This post takes a look at the top 5 e-commerce tips for those starting out.
- Focus on the User Experience
Build your web presence up with the user in mind. First and foremost, make your site easy to navigate through; by providing a good user experience, you’re more likely to get returning customers and even recommendations. Pick a web platform you are already, or you can learn to be adept with, and stick with it.
- Social Elements
An integrated social strategy is important if you want to maximise visitors to your site and get those all-important conversions adding up. With a complete mix across the social spectrum, you should aim to have regular content and updates posted as well as potentially think about strategies like competitions, giveaways and exclusive discounts. This boosts social engagement as well as sales and follower base.
- Get On Board with SEO
Adhering to best practices for search engine optimisation is something that cannot be ignored in e-commerce. SEO has the power get your page on the first page of results after keywords are used by a potential customer. Look for areas you can implement SEO strategies, such as creating a blog and onsite copy that draws in traffic, and ideally gets them clicking through to your shop.
- Testing, 1, 2, 3
It’s essential that you’re constantly monitoring the performance of your site with both analytics and A/B testing tools. These testing methods will point out anything that’s awry with your site. Treat your site as if you were a customer, and identify what works, and what does not, allowing you to improve on the user experience.
- Bulletproof Your Network
When it comes to online financial transactions, it’s pretty essential to ensure your site is secure and you’re operating on a robust and reliable network. It’s a matter that demands attention both for your safety and your customers. Choose a service like the one offered by Nettitude, which is specifically designed to highlight faults before they become problems. To reiterate, a good internet connection, and security, are absolutely essential to e-commerce.
With these 5 pillars of your e-commerce strategy, your online business will be on its way to success. Thinking critically and through the eyes of the customer will help you optimise your site and fuel healthy sales.